Drive exceptional app visibility and growth through data-driven ASO strategies while leading optimization initiatives for our portfolio of 2 App Store and 40+ Play Store applications. Partner with cross-functional teams to maximize app performance metrics and contribute to the company's overall mobile growth strategy.
Develop and execute comprehensive ASO strategies resulting in measurable improvements in app store rankings, visibility, and conversion rates
Lead keyword research and optimization efforts to achieve at least 25% improvement in organic downloads within the first 6 months
Analyze and report on key ASO metrics, providing actionable insights to stakeholders and maintaining detailed documentation of optimization efforts
Successfully manage and optimize app listings across multiple territories and languages, ensuring consistent brand messaging and localization quality
Plan, execute, and optimize Apple Search Ads campaigns to drive user acquisition and support organic growth initiatives
Conduct regular competitor analysis and market research to identify trends and opportunities for improvement
Generate monthly performance reports highlighting key metrics, insights, and recommendations for continued growth
Collaborate with product, marketing, and development teams to ensure alignment of ASO strategies with overall business objectives
ASO Strategy Development and Execution
Create and implement data-driven ASO strategies to improve app rankings and visibility.
Develop a roadmap for achieving organic growth objectives, including a 15% increase in organic downloads within three months.
Test and refine strategies using A/B testing and performance analysis.
Keyword Research and Optimization
Perform advanced keyword research and analysis to identify opportunities for growth.
Optimize app metadata (titles, descriptions, keywords, etc.) for target keywords across app stores.
Monitor and refine keywords to ensure alignment with trends and user search behavior.
App Listing Management
Manage and update app store listings, ensuring brand consistency and localization quality for all territories and languages.
Collaborate with design teams to optimize creative assets, including screenshots, videos, and app icons.
Optimize release notes to highlight key features and updates.
Performance Monitoring and Analysis
Analyze app store metrics such as impressions, downloads, conversion rates, and rankings.
Generate detailed monthly performance reports with actionable insights and recommendations.
Monitor competitor performance and market trends to identify new opportunities.
Cross-Functional Collaboration
Work closely with product, marketing, and development teams to align ASO strategies with business goals.
Provide feedback to developers on app performance and release cycles to optimize store rankings.
Support localization efforts by collaborating with linguists and regional teams.
Competitor and Market Research
Conduct regular competitor analyses to identify strengths, weaknesses, and opportunities.
Stay updated on app store algorithm changes and market trends to adapt strategies.
Research customer preferences and behaviors to refine ASO efforts.
Creative Asset Optimization
Test and optimize app store creatives, including screenshots, feature graphics, and videos.
Conduct A/B tests for creative elements to maximize conversion rates.
Ensure all assets adhere to app store guidelines and maintain brand standards.
Apple Search Ads Management
Plan and launch new ASA campaigns regularly
Monitor existing campaigns and optimize performance
Follow up with ASO marketers on their ASA campaign performance
Tool Utilization and Data Analysis
Leverage ASO tools like App Tweak or similar and App Annie to gather data and insights.
Use analytics platforms and tools (e.g., App Store Connect, Google Play Console) for performance tracking.
Apply SQL or other data querying methods for deeper data analysis when needed.
Dashboard Creation & Maintenance
Develop and maintain a comprehensive dashboard to consolidate ASO performance metrics across regions and tools
Ensure data accuracy and regular updates of all dashboard components
Create visualizations that effectively communicate key metrics to stakeholders
Reporting and Documentation
Maintain comprehensive documentation of ASO efforts, including methodologies, tests, and outcomes.
Provide stakeholders with regular updates on ASO initiatives and results.
Prepare detailed presentations to communicate key insights and strategies.
Team Leadership and Mentorship
Mentor junior team members and share best practices for ASO.
Lead ASO-related training sessions and knowledge-sharing initiatives.
Represent ASO expertise in cross-departmental meetings and projects.
Bachelor's degree in Marketing, Business, Computer Science, or related field
5+ years of experience in ASO or mobile app marketing
Demonstrated success in improving app store performance metrics
Experience managing app store presence for apps with 1M+ downloads
Proven track record of implementing successful ASO strategies
Strong portfolio of optimization cases and results
Experience with international markets and localization
Advanced knowledge of mobile app marketing landscape
Fluent in English; additional languages are a plus
Experience with data analysis and reporting
Required:
Expert proficiency in App Tweak and its full suite of features, including native reporting tools
Advanced understanding of app store algorithms and ranking factors
Strong experience with A/B testing methodologies for app store listings
Proven track record in keyword research and optimization
Advanced knowledge of app store guidelines and best practices
Expertise in metadata optimization and localization strategies
Proficiency in analyzing and interpreting ASO metrics
Experience in creating and optimizing app store creative assets
Strong understanding of mobile app analytics platforms
Knowledge of mobile app development lifecycle including:
App store design guidelines and asset requirements
Understanding of app store review processes
Beta testing programs (TestFlight/Google Play Beta)
Version update requirements and their impact on ASO
Release notes optimization
Understanding how app performance and updates affect store rankings
Experience with app store A/B testing tools and methodologies
Preferred:
Basic SQL knowledge for data querying and analysis
Experience with additional ASO tools (e.g., App Annie, Sensor Tower)
Strategic thinking and problem-solving abilities
Excellent project management and organizational skills
Strong communication and presentation abilities
Leadership and mentoring capabilities
Ability to work independently and as part of a team
Adaptability and flexibility in a fast-paced environment
Detail-oriented with strong analytical mindset
Proactive approach to identifying and solving problems
Stakeholder management and relationship building
As part of the application process, we would like you to record a brief 2-minute video introduction to help us get to know you better.
Please include the following in your video:
A brief introduction of yourself - name, background, and a few personal details
Why you’re interested in this position
A highlight of your relevant skills or experience that make you a great fit for the role
(Optional) Any personal interests or passions that help us understand who you are
Uploading your video:
Once your video is ready, please upload it to Google Drive
Ensure anyone can view the video via the Google Drive link
Paste the link to your video into the application form
Founded in 2016, Ling is one of the fastest-growing tech companies in the world. Our mission is simple: we want to unite the world by connecting people from different cultures. That's why our team developed the Ling app - a language learning app focused on offering high-quality lesson content for Asian and Eastern European languages.